We welcome your submissions so please e-mail us with any ideas and links to your current portfolio/website. We’re very keen to take on new and regular contributors, be it established creatives or young talent! We’re also happy to work through agencies. We’re VERY friendly so please do contact us! The submission e-mail addresses are lower down the page.

Please ensure however you follow the guidance on this page otherwise you may not hear back from us! Also being accepted for publication does not mean your inclusion in the print version (Our Digital Edition is larger and carries more stories), it could be the digital version only, SECDUM reserves the right to decide at time of publication based on available space, content range and quality. Also please don’t ask if it’s for print, we decide at final edit. Editor’s decision is final, please don’t contribute or submit if you’re not comfortable with this. Finally we always want to be part of the model casting process! :-)

NOTE: Before continuing please ensure you’ve read and agree with our terms and conditions (bottom of this page).


These are subject to change nearer the time so please be sure to check in with us prior to any shoots. Please shoot to theme, but interpret as you wish. Prior to shooting you should contact us to ensure it’s something we’d publish and to gain approval on model choices/styling etc.

THE SECERT SOCIETY ISSUE  (AUG/SEPT 2013) << AW Season Pulls only

Deadline – 5th JUNE 2012 – Published late SEPTEMBER  2012




 IMPORTANT – When emailing please use the following convention for the subject title as it will help us to find your details:

[Submission – Your Name – Issue Name] e.g. Submission – John Smith – The ORANGE Issue
Please try and then keep this in your titles throughout our conversation.

For Fashion / Photography Submissions – E-mail us here:   – If we like your idea(s) or work we’ll e-mail you back with confirmation and can provide commissioning letters on request. When submitting ideas for approval include moodboards for photographic, fashion & lighting. Include a link to your portfolio and that of your stylist. Include a listing of models that are available (not just 1 model), and ensure they are of the standard/look seen currently in the magazine. Ideally this would be a model package(s). We insist on approving all models for shoots.

When your shoot is complete, please send us as soon as possible a PDF, JPG(s) or link to a contact sheet (all the images) so we can choose the pictures, you will then be asked to provide final high resolution images (retouched).

For Illustration / Design / Art Submissions – E-mail us here:
– as above please send us low resolution jpg images or a link to them, if your submission approved we will let you know what’s required next.

Submitting articles and reviews – E-mail us here: – either send the article / review or your suggestions and we’ll get back to you as soon as possible.



Following are prerequisites for these letters*:

1. We accept your idea

2. Your stylist has an immaculate reputation with PR companies

3. We have final approval on your model(s) prior to your shoot (we would like to see options/packages, not a single model). Also last minute model swaps without poor approval can cause us to drop the story. Keep us in the loop.

4. You provide a mood board outlining the story and style

5. You accept we may not run your story if it’s not as per your proposal

6. You have all/any required insurances, as appropriate > Proof will be required if we have not worked with you before.

7. Model releases/permissions are in place

8. You commit to deliver all required content by your agreed deadline

9. You/Your team accept our terms and conditions.

10. Stylists full business address. email address, and working cell/mobile number where they can be contacted.

11. Photographer’s full business address, email address and working cell/mobile number where they can be contacted.



Not rules, just ideas and things to think about, this is what we think about when reviewing stories:

1. Which section are you submitting to? (Fashion, Photography, Illustration, News or other).

2. Do you realistically have enough images to make a coherent story? Ideally you will have at least 12-18 individual ‘final’ images. We may not use them all.

3. If fashion, are you aiming high street or high fashion or a mix? We need to ensure the magazine carries both – so do pick credible, current (or very retro) brands and designers. If high-fashion think about which season we’re in or coming into, is it new and fresh enough or have every magazine run the same pictures…

4. Do you have the right mix of images e.g. pictures taken landscape as well as portrait, full-length, three quarter length, profiles, close up etc.
What’s the quality of the images?

5. How well do you think your story fits the magazine theme? Maybe one of the future themes work better.

6. Is your story current, credible and does it work within the style of Secdum?

7. Do you have enough time to bring together the team, shoot the story, send over the drafts and then prepare the final work within the deadlines (with credits)?

8. Are you comfortable with the Secdum team cropping your beautiful works of art and maybe sequencing it different to how you want it (we do that!)?

9. Are you happy for your prized story to be used to promote the magazine? this is required… covers get you noticed, do you have a killer picture?

10. Will you be able to cope with honest feedback on your work? It might not be what we’re looking for… Don’t take it personally :-)

11. Don’t submit a handful of images all with the same outfit. We need to see choice, e.g. at least 12 uniquely different images with multiple outfit changes (at least 4 across the story). In addition ensure you have options for each of the 12 images!

12. Do not leave it to the deadline to supply your story, this is the FINAL content deadline which means you need to be talking to us in advance of this deadline.



We try very hard to reply to everyone, but with the volume of submissions this can sometimes be difficult. Below we’ve outlined some of the standard replies and reasons for us not getting back to you or your work not making the cut.

1. When you submitted you didn’t say which issue or theme e.g. you just sent a link to your website, or attached some pictures without any background information.

2. You did not take account of the information provided on this page
(See section above called ‘Things to consider when submitting’.

3. The submission is the same or similar to another we are currently planning for the issue.

4. The quality or style of the images is not right for our magazine.

5. Your submission does not conform to any of our up-coming themes, or does not merit (in our opinion), being included outside of a theme.

6. You did not send a model package to us with choices prior to your shoot, or as part of your moodboard.

7. You shot a fashion story using last seasons collection.




When packaging your high resolution images, please ensure you send it in one go WITH the credits, please do not send 10-30 links and credits in another email, this just causes confusion and mistakes. One package only.

We can accept any of the following file websites, if you use them ensure you capture the delivery link and email it to  . Subject “ARTWORK”.

–, or similar.


Color Spaces
All Black & White Images should be supplied in the following formats (Both):

–        CMYK & Greyscale

All Color Images should be supplied in the following formats (Both):

–        CMYK & RGB

The pictures/images

Should be delivered:

–        WITHOUT GRAPHICS / Unless previously agreed.
–        WITHOUT CREDITS on the images
–        Images should be the final retouched ‘clean’ images only

Supported File Formats

Images should be provided in the following formats only:

–        JPG
–        TIF
–        DO NOT supply as PDF or PSD images

Image Resolution
General images must be supplied no less than 300dpi, Approved cover images or cover options should ideally be supplied at 450dpi.

Image Sizing Information (Minimum dimensions, larger is okay).
All single page images should be supplied: A4 + 3mm Bleed (210 x 297mm or 8.3″ x 11.7)
All Double Page Spreads should be supplied: A3 + 3mm Bleed (297mm x 420mm or 11.7 x 16.5)
For cover images, same as the single pages dimension above, but increase the bleed from 3mm to 7mm


Credits – We require the following:

Please ensure you include the following:

  1. A suggested title for your story.
  2. The creative team.
  3. The clothing credits.

The Creative Team Credits:

Write the credits as follows, do not change the title labels, or add additional punctuation etc. such as | – : ;  also do not use bullets when listing the credits. Do not make any of the credits bold or italic.

Photographer and Stylist are in Uppercase:


The rest of the team credits are in lowercase:

Photography Assistant
Stylist Assistant
Hair Stylist
Makeup Artist
Model @ Agency Name

When noting websites:

Do not list the full URL http://www is not needed, just the domain name. e.g. is correct is not. You may join the domain by the person concerned by using a forward slash with a space before and after ‘ / ‘.

Full example is:


Photography Assistant Jamie Holland
Stylist Assistant Sarah Harding
Hair Stylist John Sampson /
Makeup Artist Fiona Bruce
Model  David @ Select Model Management, Alex @ DNA
Location London

The Clothing Credits:

Do not use overly descriptive labeling, its not needed and will be removed. Please simply note the garment, and its brand. The description should be Title case and the brand name uppercase. Each credit should be on its only line. As above do not include additional punctuation. When joining the description to the brand include the term ‘by’. When crediting multiple models in a picture use the term ‘Emma Wears’, if it’s just one model, drop the term – See examples below:

David Wears
Cost by PRADA
T-Shirt by PRADA
Trousers by GUCCI

Emma Wears
Dress by LANVIN

When supplying the images and credits make sure they can quickly be matched to one another. In many cases the best way is to supply them in a Microsoft Word format or PDF, with the picture and credits both visible. We must be able to block and copy the credit so please don’t make the credit a graphic, or use a font that is not standard. Ideally use Arial or Helvetica etc. Make sure your credits match a filename only. Don’t write Look1 or 2 as we don’t know what your referencing. Filenames are more accurate. We also need to have suppliers Listed too, so please just note the Brand and website URL:


Example of a full Credit Delivery is as follows:

Sample Title for Story


Photography Assistant Jamie Holland
Stylist Assistant Sarah Harding
Hair Stylist John Sampson /
Makeup Artist Fiona Bruce
Model  David @ Select Model Management, Alex @ DNA
Location London

picturefilename1.jpg <Insert the picture too>
David Wears
Cost by PRADA
T-Shirt by PRADA
Trousers by GUCCI

Emma Wears
Dress by LANVIN

picturefilename2.jpg <Insert the picture too>
Vest by DIOR


IMPORTANT: Now make sure you double check all credits as we are unable to correct either the print or digital editions once we’ve published them if the mistake comes from your supplied credits. When checking also make sure you’ve not forgotten anything!



Dated: DECEMBER 2012 Rev.2

Exclusive publication rights– By allowing SECDUM to publish your story, you are granting us ‘exclusive’ publishing, promotion and usage rights for a minimum of 13 consecutive months, after the initial publication date, and hereafter, standard publishing rights apply. This means your images can only be used for your own promotion e.g. cards, adverts promoting your work, your website, portfolio or personal blog, or other blogs promoting your work (in the context of the story being from SECDUM – It should be credited to SECDUM and well as yourself and associated team). This is because SECDUM wants its stories to be exclusive to us for the year in which they’re published, plus associated publication licencing to other publications (within SECDUM Publishing and our partners). After the above-mentioned 13 months, SECDUM retains non-exclusive publishing, promotion, usage and licensing rights in perpetuity, across all our publishing media or online and print, but at this time you are able to re-publish the story (with other magazines) if you want to.

Copyright – The photographer retains full copyright of images supplied through the submission process, but grants SECDUM Publishing the publishing rights noted above. If however the photographer shoots under a commissioning letter or letter of responsibility, SECDUM and the Photographer hold joint copyright in perpetuity, unless otherwise agreed in writing from SECDUM.

Responsibilities – You agree to the following, 1) You will retain Names, Addresses, emails and Contact numbers for all members of your team should problems occur as a result of your shoot, and / problems after your shoot, and you agree to validate their accuracy, as much as you can. 2) You have all associated insurances/permits in place for your location of shoot as per local law requirements. 3) All models are either professionally booked via a model agent or the associated model waivers/permits/visa and/or releases in place, all as per local law requirement. 4) When shooting under a commissioning letter or similar, you will ensure that the stylist also has associated insurances in place (for transit of goods from couriers and their own insurance for loss or damage of goods while in their care, and you will provide SECDUM Publishing with their Name, Email, Address and Phone number, as dispute arising from not returned items or damaged goods usually are notified to us by the designers/PR companies concerned. 5) All courier tickets/receipts etc., along with tracking numbers for items being returned should be scanned/copied and sent to the main contact dealing with SECDUM, so in the event of any issues, we can track items quickly. In the case of letters of responsibility, this is a non-negotiable condition and the above-items will need to be sent to SECDUM as created.

Right to Publish – Obtaining a commissioning letter or pull letter/letter of responsibility does not mean we will publish your editorial story online or in print. Final decision sits with the Editor at time of going to press or publishing the digital version. We also reserve the right to change which issue your editorial goes in. Any expenses or costs of your shoot are at your own risk; please do not undertake a shoot in our name unless you can afford the loss, should it happen. When not publishing an item, it is usually owing to one of the following things; Space availability within the issue targeted; the shoot is not as per the agreed mood boards/reference pictures; The models were swapped and not those previously approved; the models had changed their appearance, e.g. hair or weight gain etc.; the image quality is poor; styling is not as per the magazines standards; poor posing/boring images and so on.

Free magazine copies – Unfortunately do not give free copies of the magazine just because work is published, this is purely based on cost. If we gave them to all members of every team on each issue, plus PR companies, agencies and designers, we would be out of business. We are happy to provide Print Quality PDFs for portfolios, alternatively where you can buy copies. We wish we could afford to give copies, but for now we just can’t. Please do not hassle us and remember that editorial is generally seen as your creative outlet, self-promotion and advertising your art, and sure you spend time, effort and money, but so we in producing the magazine with little funding. Make sure your teams know this in advance.

Embargo on images – Do not post images online of your approved editorial before SECDUM goes to publication. If you do, we reserve the right to pull the story for the issue or request you take them down until after publication.

Delivery of images/artwork by the agreed deadline and specification – SECDUM reserves the right to drop your editorial from publication if you miss the deadline agreed or do not deliver the artwork/images within the agreed specification.

NOTE: These terms and conditions are updated periodically on our website. Please ensure you have read the latest T&Cs and agree to them prior to working with SECDUMPublishing.


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